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Executives and managers spend so much time "putting out fires" that they lose focus of the ultimate goals and objectives of their organization. To get outside the day-to-day activities of running a business, an organization can greatly benefit from a Strategic Plan. A Strategic Plan provides you with the big picture of what you are doing and where you are going.
Strategic Planning gives you clarity about what you want to achieve and how to go about achieving it, rather than a detailed action plan for day to-day operations.
A Strategic Plan is different from a Business Plan. A Strategic Plan is visionary, holistic, and conceptual. A Business Plan is shorter term, tactical, focuses on implementation and is measurable. The Strategic Plan serves as the foundation and framework for preparation of a Business Plan. The Strategic Planning process is not something that can happen in an ad hoc way, at a regular planning meeting or during a staff meeting. It requires careful planning so that the process is thorough and comprehensive.
Asset Enhancement Solutions, LLC can facilitate the Strategic Planning Process for a company: